Is Elf Makeup Good For Your Skin
When I was in college, I lived off of Hot Pockets, shopped second-hand, and coasted on fumes to my internships and classes, but my makeup was e'er on point. I toted a fake Chanel wallet that remained almost empty at all times, merely it was when I perused the east.l.f. Cosmetics drove at my local drugstore that I felt money was no object. My makeup pocketbook never ran depression on my favorite $6 foundation (at present known equally the Hd Mattifying Cream Foundation) or the super-creamy, long-lasting $4 Cream Eyeliner. I was even able to experiment and exam new products without worrying near spending my last dime—a luxury when you're used to scraping for change. Since then, I graduated and finally began making coin at my large-girl task. But fifty-fifty with a bigger budget and admission to some of the all-time beauty products on the market (thanks to said big-daughter job), I still proceed to stock up on some of my go-to e.l.f. faves.
east.l.f. Cosmetics
Founded: Joseph Shamah and Scott Vincent Borba in 2004
Based In: California and New York
Pricing: $2-$50
Best Known For: Providing loftier-quality vegan and cruelty-free beauty at minimal markups.
Most Popular Production: Poreless Putty Primer. The brand claims it'southward the #1 bestselling Primer in America.
Fun Fact: E.l.f. offers a 15% off discount for students who register on elfcosmetics.com.
Other Brands Yous'll Dear: NYX, Colourpop
With a price point to satisfy even the most frugal beauty junkie, east.l.f. (which stands for optics.lips.face up) fabricated its mark on the beauty scene in 2004 with an arsenal of items that delivered major results. At the time of their launch,everyproduction cost merely $1, making it ane of the simply mass cosmetics companies to offering such depression prices. Since then, the brand has expanded into a beauty empire that houses categories from makeup and tools to skincare that boast loftier-quality ingredients similar hyaluronic acrid, squalene, and CBD.
E.l.f. was founded past male parent-son entrepreneurs Alan and Joey Shamah, who collectively spent over xxx years in the dress business organization. Inspired by the fast-fashion manufacture's growing success, the duo set out to recreate the model of low prices, fast turnarounds, and trendy aesthetics, but for the beauty world. Only different the fast-way world, the Shamahs vowed to devious away from the notion that cheap products meant low-quality results. Instead, they created products that performed well above its super-affordable cost tag.
Although a vast audition, we uncovered that their wants are remarkably similar: access to the best of beauty, without compromising their wallets or the value of their products.
The make attributes their shut relationships with suppliers and manufacturing abroad for keeping their cruelty-gratis brand costs low. The brand likewise spends very little coin on traditional advertising or celebrity endorsements and relies heavily on social media exposure and crowdsourcing. e.l.f. prides themselves on keeping their finger on the pulse of the client's needs and wants via online reviews, in-shop consumer feedback, and social media.
"Nosotros (re)discovered that our target audience is any and every eye, lip, and face," Kory Marchisotto, Chief Marketing Officeholder, tells Byrdie. She explains e.l.f. is for the maximalist and minimalist, for the young and the mature, for females and males. "Although a vast audience, we uncovered that their wants are remarkably like: access to the best of beauty, without compromising their wallets or the value of their products."
East.l.f. has stayed true to its mission from day one and continues to surpass expectations. The brand persistently stays on-tendency (in add-on to inspiring new ones), sources high-quality ingredients that rival brands even triple their price signal, and pushes the envelope with innovation. Ringlet through for our east.l.f. obsessions, some of which volition forever remain our favorite money-saving dupes.
01 of 10
Poreless Putty Primer
E.l.f. Poreless Putty Primer $8.00
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If flawless-looking makeup starts with a perfectly primed base, this $8 primer is a small-scale (really minor) price to pay for a smooth sail. This Putty Primer comes in 3 finishes (poreless, matte, and luminous) for a customizable look, and it's packed with squalane to keep your skin from drying throughout the day. And if you enquire me, it'south a spot-on dupe for Tatcha's $52 The Silk Canvas Primer.
02 of 10
Wow Brow Gel
E.l.f. Wow Forehead Gel $4.00
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If you lust over thick, voluminous brows, this $4 find can transform even the thinnest, most thin arches in a few swipes. The wax-gel formula is infused with micro-sized, hair-like fibers to fluff upward your brows and comes in five pigmented shades to define those arches.
03 of 10
19-Piece Brush Set up
E.l.f. 19-Piece Castor Gear up $50.00
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This is the most expensive item on e.l.f. 's roster, and trust us, it's worth every penny. Housed in a chic, travel-friendly roll-up case, this set of nineteen vegan brushes equates to less than $iii per castor, all of which tin can exist used with wet or dry products. A steal if I've ever heard one.
04 of x
Jelly Popular Confront And Eye Gloss
E.l.f. Jelly Pop Face And Center Gloss $6.00
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Brands from MAC to Morphe and Gucci to Chanel take all released their own versions of a bouncy confront gloss that gives your makeup that moisture await, but due east.l.f.'s is the most affordable by far. Popular information technology on your optics, lips, and confront (get information technology?) for a dewy polish that catches the low-cal all day.
05 of 10
Contour Palette
E.l.f. Contour Palette $8.00
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We don't accept to tell you that contour palettes can exist expensive, but non this one. This drove of iv powder shades sculpts, shades, highlights, and brightens your complexion for less than the price of your morn coffee. And the best part is it's infused with vitamin E, so you never await dry or chalky.
06 of x
Tinted Lip Oil
E.l.f. Tinted Lip Oil $vi.00
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This tinted lip oil boasts a iv.two-star rating on e.l.f.'due south website for its hydrating formula and selection of eight shades. Packed with jojoba, apricot, and vitamin East, this lip oil moisturizes lips while simultaneously imparting a juicy launder of color.
07 of 10
Gentle Peeling Exfoliant
E.l.f. Gentle Peeling Exfoliant $10.00
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I'chiliad obsessed with peeling gels that roll away dead skin without harsh abrasives, but those can run you betwixt $twoscore and $60 a pop. This $10 version gives yous the aforementioned satisfying exfoliation via tangerine, papaya, and licorice extracts for a fraction of the price.
08 of 10
Dazzler Shield Magnetic Mask Kit
Due east.l.f. Dazzler Sheild Magnetic Mask Kit $25.00
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If you like your skincare routine to exist experiential and (we're just going to come out and say it) Insta-worthy, this award-winning mask is just the product to add to your regime. Apply the antioxidant-packed mask, then use the magnetic wand to remove the mask and extract impurities similar something out of a scientific discipline projection, leaving you with super soft, hydrated skin.
09 of 10
Clarifying Booster Drops
E.50.f. Clarifying Booster Drops $x.00
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This little vial of tea tree oil and witch hazel is your surreptitious to achieving clear skin, while playing pharmacist in your very own bathroom. Vesture the formula solitary or mix it in with your favorite skincare or makeup products for a skin-immigration boost.
10 of 10
l MG CBD Moisturizer
E.50.f. 50 MG CBD Moisturizer $fifteen.00
Store
One of this year's trendiest skincare ingredients is undoubtedly CBD, and while most brands offering information technology at a higher cost, this $15 moisturizer addresses inflammation, dryness, and gratuitous radical impairment with a whopping 50 milligrams of CBD. Information technology also hydrates skin with hyaluronic acrid and sweet almond oil, all while maintaining a lightweight gel-cream texture.
Source: https://www.byrdie.com/elf-cosmetics-5075356
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